Building the Systems Architecture
behind RevOps & Marketing.
Architecting seamless, data-driven pipelines from global customer signals to operational efficiency. Aligning product, sales, and deep market analytics.
POWERING GTM STRATEGIES WITH AN INDUSTRY-LEADING STACK
Core Competencies
Engineered to align product, sales, and marketing for measurable growth.
RevOps & Workflow Automation
Developed a workflow model for content creation and refresh optimization, streamlining processes and reducing manual effort by 80%.
AI-Driven SEO Strategies
Executed advanced market research and web analytics to consistently position web assets in the top 5 SearchGPT SERP rankings.
Strategic Lead Generation
Leveraged Clay for precise ICP list building and engineered Hubspot ABM strategies to drive bottom-of-funnel (BOFU) conversions.
Data Modeling & Analytics
Utilized Power BI, DAX, and ETL processes to build dynamic dashboards that track campaign performance and uncover actionable ROI insights.
Featured Use Case
Data-backed insights driving user transition and project efficiency.
Switching Intention Towards ChatGPT from Google Search
Conducted in-depth Structural Equation Modelling analysis to uncover user motivations for transitioning to AI-driven search interfaces, identifying five critical user experience enhancements.
- Methodology: Developed a comprehensive relationship model using Smart PLS Software.
- Impact: Enhanced data visualizations that streamlined decision-making processes, improving overall project efficiency by 30% within the analytics team.